Brands›Real Novo Sancti Petri
Case study

Real Novo
Sancti Petri.

Comprehensive digital marketing and communication strategy to position the resort as a golf benchmark on the Costa de la Luz.

Challenge de Cádiz 2025 at Real Novo Sancti Petri

Real Novo Sancti Petri, at a glance.

Real Novo Sancti Petri is one of the major golf resorts in southern Spain. Its challenge: to stand out in a highly competitive market and reach both domestic and international golfers. We designed and executed a comprehensive digital plan —SEO, SEM and social media— with a clear goal: to position it as the leader.

ClientReal Novo Sancti Petri
SectorGolf & tourism
ServicesSEO · GEO · SEM · Social media · Web
LocationChiclana, Cádiz
CollaborationMonthly partner
The challenge

Stand out in a market saturated.

01

Low visibility

Little visibility in key golf searches on the Costa de la Luz.

02

International audience

Need to reach international golfers, not just domestic ones.

03

Direct bookings

Reducing reliance on intermediaries and winning direct bookings.

The solution

A digital plan 360º.

SEO

Technical and content optimization for golf and booking searches.

SEM

Campaigns segmented by country and season to attract international golfers.

Social media

Content and community that showcase the resort experience all year round.

Content

Photography, video and copy written with search intent for each channel.

Web & bookings

Experience optimised to turn visits into direct bookings.

Analytics

Continuous measurement and monthly reporting to optimize every action.

Results

From the challenge to the numbers.

+180%
organic traffic
Top 3
on key golf keywords
+65%
direct booking leads
×2
social media community

Illustrative project data. To be replaced with the actual metrics of each campaign.

The Real Novo Sancti Petri course, the star of the project
The course takes centre stage

Telling the resort's story the way it deserves.

Original photography and video that show what it's really like to play golf on the Costa de la Luz.

Content production for Real Novo Sancti Petri
Pieces from the digital plan for Real Novo Sancti Petri
“In a year we went from being just another name to appearing first. The team understands golf like no one else.”
Management
Real Novo Sancti Petri

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