Services

Branding and design
brand.

We create and renew brand identities that stick: naming, logo, visual identity and brand guidelines for companies, golf clubs and tourist destinations.

Page from the Tjellander brand dossier, a Hola in Company project

What do we do in branding?

Branding is the strategic building of a brand: its name, visual identity, tone and positioning. At Hola in Company we design brands from scratch and renew those that have fallen behind, with one clear goal: that your company is recognised, remembered and chosen.

We approach branding with a method: research, concept, design and rollout across every touchpoint. Since 2012 we have created and renewed the identity of golf clubs, resorts, companies and tournaments across Spain.

What's included

Everything your brand needs to be.

Visual identity

Logo, color, typography and a complete graphic system, ready for any format.

Naming

Meaningful names, available and registrable, that sound like your brand.

Rebranding

We refresh brands that have become dated without losing what makes them recognisable.

Brand guidelines

Clear usage rules so the brand is applied equally well no matter who uses it.

Tone and messaging

How your brand speaks: claim, value proposition and messages by audience.

Rollout

Stationery, signage, uniforms, merchandising and digital assets.

Rebranding of El Paraíso Golf Club
Brands people recognize

at first view.

From logo to flagstick: identities that are recognized on the course, on the web and on the street.

How we do it

Clear method, measurable result.

01

Listen

We understand your business, your industry and your competition before drawing anything.

02

Conceptualize

We define the brand territory and turn it into a solid visual concept.

03

Roll out

We apply the identity across all media and deliver it fully documented.

Real work

Made by us.

FAQ

Questions about
branding.

How much does professional branding cost?

It depends on the scope: a logo with a basic identity is not the same as a full rebrand with a manual and rollout. After an initial call we give you a fixed quote, no surprises.

How long does it take to build a brand?

A full identity project usually takes 4 to 8 weeks, depending on the rounds of revisions and the number of applications to design.

Do you do rebranding without losing current brand recognition?

Yes. It's our most common case: modernizing the brand while keeping the elements your audience already recognizes, as we did with El Paraíso Golf Club and San Roque Golf & Resort.

“They understand the golf sector like no one else. Every campaign reaches the people it needs to reach.”
David Ramos
General Manager of El Paraíso Golf Club

Shall we create a brand
that people remember?

Tell us where your brand stands today and we'll propose the path to getting it recognized and chosen.