Marketing and communication agency specialized in golf, with AI and video for businesses. Growing brands from Cádiz and Malaga since 2012.
See our projects ›If you don't know where to start, write to us and we'll work it out together.
Contact ›What you decide to post in September shapes your golf club’s entire autumn. This month isn’t about filling the calendar: it’s about having the quarter locked in before October arrives. Here are the 5 pieces we recommend posting in September, and the order to publish them in.
September Is Not a Transition Month
Summer leaves the club busy but without a plan. In September, members go back to their routine, look at what’s coming and decide what to sign up for until the end of the year. If they can’t find information at that moment, they fall back on last year’s.
That’s why what you post in September should be deliberate, not improvised: each piece has a specific job and none repeats the last. 5 posts with a clear purpose outperform a month full of filler.
The Full Autumn Calendar, All at Once
The first piece is the whole autumn calendar, in a single image. Not one tournament a week drip-fed, which is the usual approach and the one that works worst.
Members want to see the full quarter so they can decide which events to play: compare dates, check them against their diary and choose. If you give them the events one by one, they compare nothing and sign up for fewer.
The Return of the Members’ League, with Dates and Format
The members’ league deserves its own post, with dates, format and how to enter. 3 details, no more, but all three clearly visible.
It’s the content veteran members share most in their WhatsApp groups, and those forwards bring you entries that don’t come through any other channel. Posting the league’s return in September is one of the most profitable things you can do this month.
Membership Deadline, with the Cut-off Date and Price Upfront
If you have a membership window open, announce it with a real deadline and a visible price. No “contact us for details”: that forces people to call, and most won’t.
A missing detail doesn’t generate a call: it generates a doubt that just sits there. Posting this piece in September with the deadline and price front and centre removes friction for members and takes calls off your desk.
Summer Course Maintenance, Told as It Is
Top dressing, aeration, bunker renovation. It’s the piece almost nobody does and the one that builds the most credibility for the club: nobody talks about it, yet everyone notices it when they go out to play.
You don’t need a feature story. A before and after, or the team at work, with two sentences explaining what was done and why. A member who sees that work understands what their membership pays for.
A Face from the Team
The pro, the greenkeeper or whoever is on reception. The fifth piece is the easiest to put off and the one that works best: people deliver twice the results of facilities.
A club is remembered for who greets you, not for the square footage of its putting green. Posting a familiar face from the team in September humanises everything else and sets up the messages for the rest of the quarter.
How to Spread the 5 Pieces Across the Month
They don’t all go out back to back or on the same day. This is the order that works for us when we set it up with a club:
- Start with the autumn calendar. It’s the anchor piece and the one people save the most.
- Follow with the members’ league, with entries already open.
- Then the membership deadline, with the cut-off date clearly visible.
- Finish with summer maintenance and the team face, on different days.
If you’re running late, change the order but not the logic: first what has a deadline, then what builds trust. Posting in September in that order is what makes October start with sign-ups instead of a scramble.
October is prepared in September, and the margin runs out fast. You can see how we work with clubs day to day on our LinkedIn profile, and if you want the full context, it’s in our golf club marketing guide.
Frequently Asked Questions
What if my club doesn’t have a members’ league?
Replace it with whichever competition you’re running this season: a cup, an interclub match or the monthly tournament. What matters is having a recurring event with a date and a clear way to enter.
How many posts a month does a club need?
Fewer than you think, as long as each one has a job. Before increasing volume, make sure the pieces with a deadline are published and well explained.
Does this work for a club without a marketing team?
Yes. All 5 pieces can be done in one sitting if you have the calendar finalised and the summer photos saved. The problem is almost never time; it’s not having the order decided.
Which social networks should we use?
Where your members already are, not where you’d like them to be. Look at where they message and call you from, and start there before opening a new profile.
We’re already halfway through the month and haven’t started. Is it too late?
It’s still worth it. Get the calendar and the membership deadline out this week, and leave maintenance and the team for the following ones. Posting at half speed in September beats arriving in October with nothing.