Marketing and communication agency specialized in golf, with AI and video for businesses. Growing brands from Cádiz and Malaga since 2012.
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Contact ›Reels for business are the format with the highest organic reach on Instagram and TikTok today. Short vertical video reaches audiences that no static post can, because the platforms push it to people who don’t follow you yet.
We produce dozens of reels every month for golf clubs, tournaments, retailers and service brands. These are the 6 formats that, based on our own data, perform best in 2026.
The 6 reel formats that work
- 1. Behind the scenes: how your product is made, how a tournament is set up, how your team works. The kind of authenticity corporate accounts rarely show.
- 2. The interview with a hook: 30-60 seconds with an interesting person and a strong headline. Our reel with Olazábal at the Bizkaia PGAe Open multiplied the tournament’s reach.
- 3. Before and after: renovations, rebrands, results. The transformation format never fails.
- 4. The 30-second tip: it positions your brand as an expert, and it works just as well for a physio as for a golf club.
- 5. The event countdown: it builds anticipation and can be produced from archive footage.
- 6. The express aftermovie: the best of the event in 40 seconds, with licensed music. Content that sponsors and attendees share on their own.
Production: what separates an amateur reel from one that converts
The algorithm rewards retention, and the first three seconds decide everything. That’s why a professional reel is scripted (hook, body, closing CTA), shot in native 9:16 vertical, subtitled (over 80% of views happen without sound) and edited to the beat of the music.
Can you do it with a phone? For day-to-day content, yes, and that’s fine. But your important pieces (campaigns, events, product) perform far better with professional production. You can see the difference between a home-made video and the reels on our video production page. Strategy (what to say, when and to whom) is part of our social media management service: the reel is the piece, not the plan.
One figure to help you decide: according to Instagram, reels are the fastest-growing format on the platform in watch time. The audience is already there; the question is whether your brand is too.
The system: from content calendar to data
A one-off reel builds nothing; a system does. Our method with clients works like this: a monthly calendar with formats spread across the month (two value pieces, one brand piece, one event or seasonal piece), batched shooting days to keep costs down, batch editing with templates specific to each brand, and a monthly review of the data: reach, retention by second, saves and profile clicks.
Retention by second is the metric that teaches you the most. It shows exactly where the audience drops off in each piece, and that insight sharpens the script for the next one. After three months on the system, the accounts we manage double their organic reach on average without spending a euro on promotion. It isn’t luck: each month’s content is published knowing what worked the month before.
Frequently asked questions about reels for business
How much does a professional reel cost?
From €150-300 per piece in monthly packages (shooting batched into single days) up to €600-1,500 for campaign reels with a script, location and advanced editing. The monthly package is the best value.
How many reels should a business post per month?
Between 4 and 12 depending on your sector and capacity. One a week is a sustainable starting point. Consistency matters more than occasional bursts of volume.
Reels or TikTok: where should I post?
On both. The same vertical master file can be adapted for Instagram Reels, TikTok and YouTube Shorts with minor tweaks. Each platform has its own audience and the marginal cost is minimal.
What length works best?
Between 15 and 45 seconds for reach, and up to 90 if the content can hold attention (interviews, tutorials). The real rule: not a single second should be wasted.
If your brand doesn’t yet use vertical video, you’re giving reach away. We’ll put together a content plan with a calendar and a budget: get in touch.