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Contact ›Golf club reels don’t need a production company, a three-page script or a camera crew. They need a phone, someone at the club with a good eye and a clear idea of what to tell. Here are 4 you can shoot this very week, with the 3 rules they all share.
The 3 rules of golf club reels
Before getting into each idea, this is what applies to all 4 videos we suggest:
- Vertical. Shoot with the phone held vertically from the very first shot. Rotating it later in editing crops exactly what you wanted to show.
- No voice-over. Many of your members will watch the video with the sound off. If the story makes sense with images alone, it works with and without audio.
- With one caption. A short line that says what the video is about. Just one, readable and away from the edges, which is where the app’s buttons cover it.
That’s all. The less you have to produce, the easier it is for filming to become a habit rather than a project that stays in a folder.
01. The course at sunrise: 15 seconds and a caption
It’s the simplest of the golf club reels and one of the most appreciated. First light over the fairway, dew on the green, the silence before the first tee time. Nothing needs to happen: the course is the star.
Rest the phone on something stable or hold it with both hands and move slowly. A couple of well-chosen shots are worth more than ten rushed ones. The caption can be as simple as the name of the hole or a line that invites people to come and play early.
Among golf club reels, this one is perfect for days when there’s nothing to announce. It keeps the account alive and reminds golfers why they like your course.
02. The tournament in 30 seconds: tee-off, play and prizes
In golf club reels, a tournament gives you material for much more than the winners’ photo. The structure we suggest follows the day itself: the tee-off, the play and the prizes. Three moments, in that order, and the golfer understands the whole tournament without reading a word.
Film short clips throughout the day: the atmosphere on the 1st tee, a few swings, a putt dropping, the prize-giving. Then edit them in order. If you want to see how we approach this part ourselves, we explain it in our golf tournament coverage.
This is the D0 reel, the one that closes tournament week. It fits with what we explained about what to post the week before the tournament: the live coverage and the winners are the last piece of the plan.
03. The team: who looks after the green and who teaches
Of all golf club reels, this is the one that builds the most closeness. Golfers know the course, but often they don’t know the people who make it possible: who looks after the green before anyone tees off, who gives the lessons, who welcomes them at reception.
Put a face to them. One shot of their work, another of them looking at the camera and a caption with their name and what they do. They don’t need to speak. But ask first: nobody on the team should appear on social media against their will.
This kind of golf club reels builds trust with your members and with anyone still thinking about joining. There are people behind the club, and it shows.
04. Before and after: a renovation, a hole, a terrace
If something has changed at the club, show it. A renovation, a redesigned hole, a refurbished terrace. The before-and-after format is understood instantly and needs no explanation.
The trick is filming the before. When you know there will be works, save a shot from a spot you can repeat: the same place, the same height, ideally the same time of day. When it’s finished, film exactly the same framing and edit them back to back.
It’s one of the golf club reels that golfers share most among themselves, because it shows them something new about a place they already know.
Where to start this week
We asked on Instagram which of these golf club reels you would film first. If in doubt, start with the sunrise: you only need to get up early one day. The team and the before-and-after ones need a bit more organisation, and the tournament one already has its date on the calendar.
Save this list and pass it on to whoever runs the club’s social media. With these 4 golf club reels you have content for several weeks without repeating a format. If you want more short-video ideas, you’ll find them in our reel formats for businesses, and on our LinkedIn profile we share our day-to-day work with clubs.
And if you’d rather we handled it, this is our golf marketing service, social media for golf courses included.
Frequently asked questions about golf club reels
Do I need any accessories besides the phone?
To get started with golf club reels, no. A holder or a small tripod helps with static shots, like the sunrise one, but resting the phone on something stable and moving slowly is enough to begin.
Can I add music even without a voice-over?
Yes. In golf club reels, no voice-over doesn’t mean no sound: the ambient sound of the course or a track from the app’s own library work well. What matters is that the video also makes sense in silence.
Can I film players during a tournament?
Let people know at registration or on the 1st tee that there will be filming, and if someone prefers not to appear, respect it. With minors, always ask their families for permission before posting.
Who should do the filming at the club?
Whoever is on the course at the right time and feels like it. Often it’s someone from the greenkeeping team, the academy or reception. Better one consistent person than a perfect video every few months: golf club reels work through continuity.