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Contact ›What you post the week before a golf tournament matters as much as the poster itself. The plan we recommend to clubs fits into 7 posts, each with a different goal: none is filler and none repeats the one before. Here it is day by day, from D−7 to D0.
A plan of 7 posts with 7 goals
The idea is simple: each day has one specific job. First you open entries, then you nudge the undecided, then you show the course and the prizes, close with a final reminder and, once the list is locked, publish the tee times and go live.
- D−7 · Open entries
- D−5 · Remind them of the deadline
- D−4 · Show the course
- D−3 · The prizes
- D−2 · Final reminder
- D−1 · Tee times
- D0 · Live coverage and winners
Notice that D−6 has no post. You don’t need to fill every gap in the week before the tournament: you need each piece to land on the day it belongs.
D−7: open entries with the poster and a direct link
This is the only post of the week that can be purely informational. Full poster and a direct link to the entry form, no detours. If players have to hunt for where to sign up, you’ve already lost half of them.
Everything that follows builds on this first piece, so it’s worth getting the poster right. If you want to check it before publishing, here are the most common design mistakes on a tournament poster.
D−5: remind them of the deadline, not the tournament
A story with a countdown and the closing date in large type. The nuance matters: the star of this piece isn’t the tournament, it’s the deadline. That’s what moves the undecided.
Anyone who already knew they were playing needed nothing more than D−7. Someone on the fence doesn’t need another description of the event, they need a date. That’s why, in the week before a golf tournament, the D−5 post is short and goes straight to the deadline.
D−4: show the course they’ll be playing
A photo of the hole everyone at the club talks about. No text over it and no giant logo: just let people see where they’ll be playing.
This is the piece that makes players want to get out on the course. Pick the hole your members already chat about among themselves and let the image do the work, with nothing covering it up.
D−3: the prizes, where the decision gets made
People sign up for the tournament and decide because of the prize. If there’s a welcome pack, a prize draw or green fees, this is the day to announce them.
Saving them for the end doesn’t help: midway through the week, the undecided player needs one more reason to sign up. Say what’s really on offer, clearly and without inflating it.
D−2: final reminder, with the exact closing time
A short message and the exact closing time. Nothing else.
And one rule you shouldn’t break: no “last spots left” unless it’s true. Players notice, and it burns your list. The final reminder works precisely because it’s honest and specific.
D−1: tee times, the most saved post
The most saved post of the week. Every player comes looking for their own name and lingers to see who they’re playing with.
It’s information players need, which is why they keep coming back to it. Publish it clean and easy to read, so nobody has to zoom in to find their name and tee time.
D0: live coverage and winners on the same day
Stories every two hours from the first tee, then the podium that same afternoon, tagging everyone. It’s the post with the most reach of the month.
Tagging each player takes the post beyond the club’s profile and into their own circle. It’s the natural close to the week: what began with a poster ends with the winners.
Get the plan ready before D−7
The plan works best if you reach D−7 with the material ready: the poster, the photo of the hole, confirmed prizes and the tee-time template. That way, the week before the tournament is only about publishing, not improvising.
We manage communications for more than 15 clubs, and this is the framework we recommend for every event. You can see how we work day to day on our LinkedIn profile, and for the full context, read our golf club marketing guide.
And if you’d rather we handle it, we’ll build the complete plan for your next tournament with you.
Tell us about your tournament →
Frequently asked questions
Does this plan work for a small tournament or an internal league?
Yes. The order is the same; only the size of each piece changes. For a small event, you can cover some days with a story instead of a post.
What if the tournament is announced with less than a week’s notice?
Compress the plan without dropping the dated pieces: entries and deadline first, tee times and live coverage last. The course and the prizes can go together in a single post.
Does all of this go in the feed or in stories?
The week before a golf tournament mixes both. The D−5 deadline and the D0 live coverage are stories; the rest can go in the feed, where it stays easy to find for anyone looking later.
Who should handle it at the club?
Someone with direct access to the entry list and the tee times. If that information is slow to arrive, the whole week falls out of sync.